Amaze Software, Fresh Vine Wine merge to redefine the creator powered commerce landscape

Amaze Software, Inc. (through Adifex Holdings LLC) and publicly traded Fresh Vine Wine, Inc. have signed a definitive agreement to merge, uniting Amaze’s creator-powered commerce technology with Fresh Vine Wine’s premium wine expertise. This merger marks a pivotal moment for the creator economy, setting new standards in product offerings and innovative creator-driven brand engagement opportunities, the company said in a press release.

Amaze is the parent company of Amaze Studio, Spring by Amaze, Teespring, and a managed services division. Known for its significant presence across social media platforms like YouTube, TikTok, Twitch, Discord, and as recently announced, an integration with Adobe Express, Amaze empowers creators to “sell anything, anywhere,” while providing seamless integrations into global supply chains with localized support across North America, Europe, Australia, and India.

According to an announcement filed in mid-October, “Under the terms and conditions of the LOI (letter of agreement), Fresh Vine and Adifex intend to enter into a definitive agreement under which Fresh Vine will acquire 100% of the issued and outstanding membership interests of Adifex, via a share exchange transaction, merger transaction or other business combination structure. At the closing of the Proposed Transaction, the board of directors of Fresh Vine will be replaced by nominees of Adifex.”

In August, Fresh Vine ended talks for a similar combination with Notes Live, a live music venue developer.

With Amaze, creators can launch and scale stores offering a diverse range of products, from apparel and accessories to digital content and custom product lines. By joining forces with Fresh Vine Wine, Amaze will introduce wine and spirits to its product catalog, enabling creators to launch their own branded selections and connect with their audiences in an innovative way. The expansion into premium products allows creators to deepen fan connections and unlock new revenue streams by offering exclusive, custom-branded items that resonate with their communities, the companies say.

“At Amaze, we’re fully committed to the democratization of commerce,” says Aaron Day, CEO of Amaze, who is expected to assume the role of CEO upon SEC approval. “Every day, thousands of people sign up to build their brands and monetize their communities through our platform. By merging with Fresh Vine Wine, we’re offering creators a unique opportunity to expand their revenue streams with premium, highly sought-after products like wine and spirits, turning their dreams of sustainable revenue and brand ownership into reality.”

Fresh Vine Wine, Inc., trading under the NYSE  symbol VINE, is a producer of lower-carb, lower-calorie premium wines in the United States. Fresh Vine Wine positions its core brand lineup as an affordable luxury, retailing between $14.99 – $24.99 per bottle. Fresh Vine Wine’s varietals currently include its Cabernet Sauvignon, Chardonnay, Pinot Noir, Rosé, Sauvignon Blanc, Sparkling Rosé, and a limited Reserve Napa Cabernet Sauvignon. All varietals have been produced and bottled in Napa, California.

Fresh Vine Wine intends to file with the U.S. Securities and Exchange Commission (the “SEC”) a registration statement on Form S-4, which will include a preliminary proxy statement/prospectus (a “Proxy Statement/Prospectus”). A definitive Proxy Statement/Prospectus will be mailed to Fresh Vine Wine’s stockholders as of a record date to be established for voting on the proposed merger. Fresh Vine Wine may also file other relevant documents regarding the proposed merger with the SEC.